I help marketers move fast and make things.

Hey – I’m Rob Estreitinho. If you’re a marketer or strategy leader who can’t afford to wait around for months and perfect information before making a significant decision, then Salmon Labs is the strategy studio made for you.

Why clients call me

It usually boils down to one of three reasons:

  1. “We need a new brand positioning but can’t waste 6 months doing it”.
    I'll get you to a decision-ready brand positioning in 4 weeks, not 6 months.

  2. “We’re wasting money and time by not being integrated in our comms”. I'll get your team aligned to a strategy, so there’s fewer circular meetings.

  3. “We’re investing in all this content and have very little to show for it”.
    I’ll show you what’s worth scaling, and what’s worth killing, and why.

I’m pretty flexible with how I work, but typically clients hire me to help with:

  • Workshops. Typically over 1-2 days, with core and senior marketing teams.

  • Training. Typically 1-2 days, with core and extended marketing teams.

  • Sprints. Typically over 2–4 weeks, either on client projects or pitches.

  • Projects. Typically over 3-6 months, to act as more hands-on support.

You can learn more about my client work here.

About me

I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. My last name is pronounced “stray–tea–nho”.

I’m on a mission to make strategy projects smoother and sharper. Strategic delays cost something like $250 billion in lost revenues, not to mention the cost on team morale. So I help marketers move fast and make things.

I’ve helped businesses like Adobe, Al-Tayer, Amazon, Airport Dimensions, Cadbury, Cannes Lions, Chinatown London, cinch, Contagious, Chase, Hugo Boss, J. P. Morgan, Kia, Kurt Geiger, Landsec, Microsoft, O2, Samsung, Universal Music, Virgin Media, Visit London, WARC, Zenrelia and ZF simplify complex problems, and move at pace to start solving them. I’ve also been invited by organisations like Publicis, Cannes Lions and Sweathead to help strategists work at speed, integrate AI into their work, and be more helpful.

If you’d like to work together, let’s talk.