I help people move fast and make things.
Hey, I’m Rob. If you’re a marketing leader in a service brand who needs to make decisions fast and without perfect information, I made Salmon Labs for you.
If you want to learn how to do this yourself, get my free short emails:
Why clients call me
“We need a new brand positioning that doesn’t take 6 months.”
“We’re wasting money by not being integrated in our comms.”
“We’re investing in all this content and have very little to show for it.”
“We need to pitch to grow, but it burns too many mental resources.”
→ Overnight Pitch Sprints (US/Canada/UAE only)
“We need to build our strategic capabilities.”
“We need a new brand positioning that doesn’t take 6 months.”
→ Positioning Sprints
Get to a decision-ready positioning in 4 to 6 weeks, not 6 months
Know exactly where you stand in the market, and why it matters
Walk away with a positioning your whole team can actually use
Stop going in circles and start making calls with confidence
For teams who need clarity fast, not decks that gather dust
$30,000 per sprint
How can I help you? Get in touch.
“We’re wasting money by not being integrated in our comms.”
→ Comms Workshops
Find out exactly where your money is leaking, and plug it
Get your team speaking the same language across every channel
Fewer circular meetings, more work that actually ships
Build an approach your media, creative, and strategy teams all believe in
For teams tired of briefing against each other
$6,000 per workshop
How can I help you? Get in touch.
“We’re investing in all this content and have very little to show for it.”
→ Content Workshops
Know what's worth scaling, and what's worth killing, with confidence
Stop producing content on instinct and start producing it on insight
Build a framework your team can use long after we're done
Turn your content budget into a competitive advantage
For teams who are busy but not yet effective
$6,000 per workshop
How can I help you? Get in touch.
“We need to pitch to grow, but it burns too many mental resources.”
→ Overnight Pitch Sprint (US/Canada/UAE only)
Win pitches while your competitors are still in resourcing chats
Get a senior doer who rolls his sleeves up and gets into the work with you
Set the direction each morning, I'll build it out while you sleep
Co-write the strategy together, no hand-offs, no egos, just
Proven across 6-figure EMEA pitches won in weeks, not months
$1,500 a day (minimum 5 days) + 2% rev share if you win
How can I help you? Get in touch.
“We need to build our strategic capabilities.”
→ ‘Learn To Fish’ Modules
Build skills your team keeps using after every session
Learn to write, sell, and present strategy that actually lands
Go from reactive to genuinely strategic — in weeks, not years
Pick the modules that match your exact gaps, not a generic curriculum
For teams who want to stop relying on external help for everything
Popular modules:
How to write strategy at speed
How to write comms strategy
How to tie social media to brand fundamentals
How to decode cultural trends
How to tell strategy stories
How to sell strategic work
How to stand out in B2B comms
How to stand out in financial comms
$4,000 per module
How can I help you? Get in touch.
Recent projects
How should a US bank launch a new retail investment service in the UK and Europe?
How should a UK digital bank grow their association with the Home Nations?
How should a Saudi city represent play?
How should an airport experience business think about their annual content strategy?
How should a US AI leader resonate in EMEA?
How should the UK Government grow trust?
How should a creative festival stay relevant?
How should a marketing intelligence service position itself to European and US marketers?
How should European ecommerce startup leaders be smart with their comms strategy?
How should a CPG brand speak to Gen Z?
About me
I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. My last name is pronounced “stray–tea–nho”.
I’m on a mission to make strategy projects smoother and sharper. Strategic delays cost something like $250 billion in lost revenues, not to mention the cost on team morale. So I help marketers move fast and make things.
I’ve helped dozens of businesses do that, from startups to enterprise. Think: Adaily. Adobe. Airport Dimensions. Al-Tayer. Amazon. Barclaycard Business. Birell. Bluey. Cadbury. Cannes Lions. Chase. Chinatown London. cinch. Contagious. Department of Creative Affairs. Dorchester Collection. Droga5. Google. Group Think. Hugo Boss. IdeaApe. J.P. Morgan. Kia. Kurt Geiger. Landsec. Matter Of Form. Miami Ad School. Microsoft. Not Actual Size. NVE Experience Agency. O2. Picnic. Publicis. Selbey Labs. Samsung. Sweathead. UK Government. Universal Music. VCCP. Venice Founders. Versuni. Visible Voices. Virgin Media. Visit London. WARC. WPP. ZF Aftermarket. Zenrelia. Phew.
Client testimonials
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli, LIONS
“Rob can tackle the most complex brand challenges, with an acute awareness of the full comms ecosystem, and in record time.”
Alex Dalman, VCCP
“Rob creates spaces to discuss and debate: be it the client priorities, the brief, or the minutiae of the work itself. He comes with a clear point of view, but without any ego.”
Tom Elias, Droga5
“Thanks for getting your head into this so quickly. I’m feeling fired up.”
Zack Weisz, NVE Experience Agency
“Rob actively listened and shaped the work based on our conversation.”
Lauren Burrill, Airport Dimensions
“Rob will learn whatever is needed to get the job done.”
Damien Le Castrec, Lucky Generals
“Rob quickly built rapport with our team on numerous projects, including helping define our promise to the customer, brand positioning and value propositions.”
Mawa Rodriguez, WARC
“Rob has a unique ability to simplify complex topics.”
Christopher Owens, Miami Ad School
“Rob’s thinking cuts through complexity without oversimplifying.”
Rafael Buciani, Brother Lisboa