We help restless brands
in B2B, finance & health sharpen their comms
and social strategy.
Cannes Lions
Contagious
Clube de Criatividade de Portugal
Department of Creative Affairs
Droga5
J.P. Morgan Chase
Lloyds Pharmacy
Justworks
NHS
Princeton10
Publicis
Qiddiya
WARC
VCCP
Cannes Lions Contagious Clube de Criatividade de Portugal Department of Creative Affairs Droga5 Google J.P. Morgan Chase Lloyds Pharmacy Justworks NHS Princeton10 Publicis Qiddiya WARC VCCP
You’re swimming hard,
but growing nowhere
Clients often approach us with a good sense of what they stand for, but little clarity on how to express that idea in comms and social.
And the problem with that is they end up doing a lot of work that doesn’t build demand, and is near impossible to justify to the board.
Lots of swimming. Very little winning. We can do better than that.
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli
CMO | LIONS
Let’s sharpen what’s already in your head
Clients often hire us in one of three ways.
Advisory
Speedrun your perspective.
- – B2B, finance, healthcare trends
- – Freelance services feedback
- – Writing and editing advice
Starts at $2,000
Training
Grow your team’s superpowers.
- – Writing strategy at speed
- – Critical thinking with AI
- – Working with creatives
- – Marketing science for social pros
- – Comms strategy fundamentals
Starts at $5,000
Consulting
Show up with greater impact.
- – Comms strategy
- – Social strategy
- – Measurement
- – Editorial formats
Starts at $10,000
Every project is different, but the outcome is always the same: you feel clearer, sharper, galvanised, ready to execute with velocity.
“Rob dove deep into healthcare marketing to build a comms strategy training workshop that left our team feeling energised, inspired, and genuinely closer.”
Erica Martinez
Head of Strategy | Princeton10
About Rob Estreitinho
I have spent 15+ years in the comms and social strategy game, working with global creative agencies (Droga5, VCCP, 1000heads) and direct clients (Cannes Lions, Google, J.P. Morgan).
In 2024, I founded Salmon Labs, based on the belief that strategy could be made sharper, faster, more collaboratively, with less ego. My job is not to sound smart, but to help your team be smart.
I also write a weekly newsletter, and run a strategy collective.
“Rob consistently delivers an incredibly sharp and strategic POV that drives our work in unique, culturally impactful ways.”
Zack Weisz
SVP Strategy | NVE Experience Agency