Unlock Upstream
Comms Thinking
Most comms and content strategy doesn’t live up to the potential of the brand and business sitting behind it. That happens because everyone’s too busy tweaking tactics or chasing trends, instead of linking what a brand stands for with how it shows up, end-to-end.
That’s our game. And we’d love to help you get there too.
About Rob Estreitinho
I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. It’s called Salmon Labs because a) salmon swims upstream, b) I really like salmon.
I’m on a mission to make comms and content strategy projects smoother and sharper. Strategic delays cost something like $250 billion in lost revenues, not to mention the cost on team morale. So I help finance, health and B2B brands make sharper decisions.
I’ve helped dozens of businesses do that so far. Think: Airport Dimensions. Al-Tayer Group. Amazon Student. Barclaycard Business. Cannes Lions. Chase. Contagious. Department of Creative Affairs. Google. J.P. Morgan. Kia. Landsec. Microsoft. O2. Range Rover. Samsung. UK Government. Versuni. Visible Voices. Virgin Media. WARC. ZF Aftermarket. Zenrelia. Phew.
I also write a blog and newsletter, and run a strategy collective.