I help service brands move fast + make things.

Hey, I’m Rob. If you’re a marketing leader in a service brand on business who needs to make decisions without perfect information, Salmon Labs is for you.

Since 2024, I’ve helped dozens of clients and agencies in the finance, health, tech and B2B sectors move fast, make things, and reduce strategic delays.

Keep reading to learn how I could help you.

Why clients call me

“We’re wasting money by not being integrated in our comms.”
→ ’Integration Not Imitation’ Workshops

“We’re investing in all this content and have very little to show for it.”
→ ‘Grown Up Content’ Workshops

“We need to pitch to grow, but it burns too many mental resources.”
→ Overnight Pitch Sprints (US/Canada/UAE only)

“We need customer research but can’t afford to wait around forever.”
→ Research Sprints

“We need to build our strategic capabilities.”
→ ‘Learn To Fish’ Modules

“We’re wasting money by not being integrated in our comms.”

→ ‘Integration Not Imitation’ Workshops

  • Find out exactly where your money is leaking, and plug it

  • Get your team speaking the same language across every channel

  • Fewer circular meetings, more work that actually ships

  • Build an approach your media, creative, and strategy teams all believe in

  • For teams tired of briefing against each other

  • $6,000 per workshop

How can I help you? Get in touch.

“We’re investing in all this content and have very little to show for it.”

→ ‘Grown Up Content’ Workshops

  • Know what's worth scaling, and what's worth killing, with confidence

  • Stop producing content on instinct and start producing it on insight

  • Build a framework your team can use long after we're done

  • Turn your content budget into a competitive advantage

  • For teams who are busy but not yet effective

  • $6,000 per workshop

How can I help you? Get in touch.

“We need to pitch to grow, but it burns too many mental resources.”

→ Overnight Pitch Sprints (US/Canada/UAE only)

  • Win pitches while your competitors are still in resourcing chats

  • Get a senior doer who rolls his sleeves up and gets into the work with you

  • Set the rough direction each morning, I'll build it out while you sleep

  • Co-write the strategy, no hand-offs, no egos, just a shared path

  • Proven across 6-figure EMEA pitches won in weeks, not months

  • $1,500 a day (minimum 5 days) + 2% rev share if you win

How can I help you? Get in touch.

“We need customer research but can’t afford to wait around forever.”

→ Research Sprints

  • 5 slides, 5 answers, 5 days, built around one big burning question

  • Tap into a 250+ global community of strategists your competitors don't have access to, including experts in health, finance, B2B, events, and more

  • Trusted human knowledge and judgement, not AI guesswork

  • Backed by desk research and social listening to add texture to the themes

  • Proven methodology across US banks and marketing startups

  • For fast-growth startups who need senior perspective at serious pace

  • Same-day onboarding, no retainer, no hand-holding, get in and get out

  • $6,000 per sprint

How can I help you? Get in touch.

“We need to build our strategic capabilities but have little time.”

→ ‘Learn To Fish’ Modules

  • Build skills your team keeps using after every session

  • Learn to write, sell, and present strategy that actually lands

  • Go from reactive to genuinely strategic — in weeks, not years

  • Pick the modules that match your exact gaps, not a generic curriculum

  • For teams who want to stop relying on external help for everything

  • Popular modules:

    • Integration Not Imitation

    • Marketing Science For Social Pros

    • Social-First Thinking For Brand Pros

    • Decode Meaning Not Trends

    • How To Sell Strategy (And Yourself)

    • B2B Without The Bleh

    • Feisty Finance Comms

  • $4,000 per module

How can I help you? Get in touch.

Recent projects

  • How should a US bank launch a new retail investment service in the UK and Europe?

  • How should a UK digital bank grow their association with the Home Nations?

  • How should a Saudi city represent play?

  • How should an airport experience business think about their annual content strategy?

  • How should a US AI leader resonate in EMEA?

  • How should the UK Government grow trust?

  • How should a creative festival stay relevant?

  • How should a marketing intelligence service position itself to European and US marketers?

  • How should European ecommerce startup leaders be smart with their comms strategy?

  • How should a CPG brand speak to Gen Z?

About me

I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. My last name is pronounced “stray–tea–nho”.

I’m on a mission to make strategy projects smoother and sharper. Strategic delays cost something like $250 billion in lost revenues, not to mention the cost on team morale. So I help service brands like yours move fast and make things.

I’ve helped dozens of businesses do that, from startups to enterprise. Think: Adaily. Adobe. Airport Dimensions. Al-Tayer. Amazon. Barclaycard Business. Birell. Bluey. Cadbury. Cannes Lions. Chase. Chinatown London. cinch. Contagious. Department of Creative Affairs. Dorchester Collection. Droga5. Google. Group Think. Hugo Boss. IdeaApe. J.P. Morgan. Kia. Kurt Geiger. Landsec. Matter Of Form. Miami Ad School. Microsoft. Not Actual Size. NVE Experience Agency. O2. Picnic. Publicis. Selbey Labs. Samsung. Sweathead. UK Government. Universal Music. VCCP. Venice Founders. Versuni. Visible Voices. Virgin Media. Visit London. WARC. WPP. ZF Aftermarket. Zenrelia. Phew.

Client testimonials

  • “It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
    Ilaria Pasquinelli, LIONS

  • “Rob can tackle the most complex brand challenges, with an acute awareness of the full comms ecosystem, and in record time.”
    Alex Dalman, VCCP

  • “Rob creates spaces to discuss and debate: be it the client priorities, the brief, or the minutiae of the work itself. He comes with a clear point of view, but without any ego.”
    Tom Elias, Droga5

  • “Thanks for getting your head into this so quickly. I’m feeling fired up.”
    Zack Weisz, NVE Experience Agency

  • “Rob actively listened and shaped the work based on our conversation.”
    Lauren Burrill, Airport Dimensions

  • “Rob will learn whatever is needed to get the job done.”
    Damien Le Castrec, Lucky Generals

  • “Rob quickly built rapport with our team on numerous projects, including helping define our promise to the customer, brand positioning and value propositions.”
    Mawa Rodriguez, WARC

  • “Rob has a unique ability to simplify complex topics.”
    Christopher Owens, Miami Ad School

  • “Rob’s thinking cuts through complexity without oversimplifying.”
    Rafael Buciani, Brother Lisboa