Swim Against The Odds

There’s never enough time, budget or resource to do what we want to do. And yet, all you need is a mix of empathy, creativity and relentlessness to help brands like yours punch above their weight, stretch their budgets and grow the impact of their comms.

About Rob Estreitinho

I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. It’s called Salmon Labs because swimming upstream is the reality for most of us.

I’m on a mission to make comms and content strategy projects more creative and collaborative, which means they move faster, achieve better results and swim against the odds they’re given.

I’ve worked with a range of clients to help them do just that, across B2B (Cannes Lions, Barclaycard Business, Microsoft, Contagious, WARC, Justworks), finance (J. P. Morgan, Chase), health (NHS, Zenrelia) and tech (Amazon, Google, Samsung, Virgin Media, O2).

I also write a blog and newsletter, and run a strategy collective.