I help service brands move fast + make things.
Hey, I’m Rob. If you’re a marketing leader in a service brand on business who needs to make decisions without perfect information, Salmon Labs is for you.
Since 2024, I’ve helped dozens of clients and agencies in the finance, health, tech and B2B sectors move fast, make things, and reduce strategic delays.
Keep reading to learn how I could help you.
Why clients call me
“We need to pitch to grow, but it burns too many mental resources.”
→ Overnight Pitch Sprints (US/Canada/UAE only)
“We need customer research but can’t afford to wait around forever.”
→ Research Sprints
“We’re wasting money by not being integrated in our comms.”
→ Comms Workshops
“We’re investing in all this content and have very little to show for it.”
→ Content Workshops
“We need to build our strategic capabilities but have little time.”
→ ‘Learn To Fish’ Modules
“We need to pitch to grow, but it burns too many mental resources.”
→ Overnight Pitch Sprints (US/Canada/UAE only)
Win pitches while slowcos are still in resourcing chats
Get a senior doer who gets into the work with you
Set the direction each morning, I'll build it while you sleep (US / CA / UAE)
Radical collaboration, no weird hand-offs, no egos
For agencies who need pace not total perfection
£800 a day (minimum 5 days) + 2% rev share if you win
How can I help you? Get in touch.
“We need customer research but can’t afford to wait around forever.”
→ Research Sprints
5 slides, 5 answers, 5 days
Expert interviews from a 250+ community of strategists
Human knowledge and taste, not AI guesswork
Backed by desk research and social listening
Proven across US banks and marketing startups
For startups who need perspective at pace
£3k per sprint
How can I help you? Get in touch.
“We’re wasting money by not being integrated in our comms.”
→ Comms Workshops
Find out exactly where your money is leaking
A coherent approach in both media and creative
Fewer circular meetings, ship more work
For teams tired of briefing against each other
£5k per workshop
How can I help you? Get in touch.
“We’re investing in all this content and have very little to show for it.”
→ Content Workshops
Know what's worth scaling, and what's worth killing
Stop relying on instinct and start using insight
Build a framework your team can use for years
For teams who are busy but not yet effective
£5k per workshop
How can I help you? Get in touch.
“We need to build our strategic capabilities but have little time.”
→ ‘Learn To Fish’ Modules
Build skills your team can use right after a session
Learn to write, sell, and present strategy that lands
Pick the modules that match your exact gaps, not a generic curriculum
For marketing teams who want to have more in-house strategic autonomy
Popular modules:
Integration Not Imitation
Marketing Science For Social Pros
Social-First Thinking For Brand Pros
Decode Meaning Not Trends
How To Sell Strategy (And Yourself)
B2B Without The Bleh
Feisty Finance Comms
£2k per module
How can I help you? Get in touch.
Recent projects
How should a US bank launch a new retail investment service in the UK and Europe?
How should a UK digital bank grow their association with the Home Nations?
How should a Saudi city represent play?
How should an airport experience business think about their annual content strategy?
How should a US AI leader resonate in EMEA?
How should the UK Government grow trust?
How should a creative festival stay relevant?
How should a marketing intelligence service position itself to European and US marketers?
How should European ecommerce startup leaders be smart with their comms strategy?
How should a CPG brand speak to Gen Z?
About me
I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. My last name is pronounced “stray–tea–nho”.
I’m on a mission to make strategy projects smoother and sharper. Strategic delays cost something like $250 billion in lost revenues, not to mention the cost on team morale. So I help service brands like yours move fast and make things.
I’ve helped dozens of businesses do that, from startups to enterprise. Think: Adaily. Adobe. Airport Dimensions. Al-Tayer. Amazon. Barclaycard Business. Birell. Bluey. Cadbury. Cannes Lions. Chase. Chinatown London. cinch. Contagious. Department of Creative Affairs. Dorchester Collection. Droga5. Google. Group Think. Hugo Boss. IdeaApe. J.P. Morgan. Kia. Kurt Geiger. Landsec. Matter Of Form. Miami Ad School. Microsoft. Not Actual Size. NVE Experience Agency. O2. Picnic. Publicis. Selbey Labs. Samsung. Sweathead. UK Government. Universal Music. VCCP. Venice Founders. Versuni. Visible Voices. Virgin Media. Visit London. WARC. WPP. ZF Aftermarket. Zenrelia. Phew.
Client testimonials
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli, LIONS“Rob can tackle the most complex brand challenges, with an acute awareness of the full comms ecosystem, and in record time.”
Alex Dalman, VCCP“Rob creates spaces to discuss and debate: be it the client priorities, the brief, or the minutiae of the work itself. He comes with a clear point of view, but without any ego.”
Tom Elias, Droga5“Thanks for getting your head into this so quickly. I’m feeling fired up.”
Zack Weisz, NVE Experience Agency“Rob actively listened and shaped the work based on our conversation.”
Lauren Burrill, Airport Dimensions“Rob will learn whatever is needed to get the job done.”
Damien Le Castrec, Lucky Generals“Rob quickly built rapport with our team on numerous projects, including helping define our promise to the customer, brand positioning and value propositions.”
Mawa Rodriguez, WARC“Rob has a unique ability to simplify complex topics.”
Christopher Owens, Miami Ad School“Rob’s thinking cuts through complexity without oversimplifying.”
Rafael Buciani, Brother Lisboa