Move from
drifting to delivering.
Hey – I’m Rob Estreitinho. I help complex businesses deliver results by making marketing teams move faster, keeping strategy simple, and building it together.
Strategic delays cost businesses $250 million annually. It’s a recipe for disaster. So I started Salmon Labs to help reduce that wastage. Less slop, more salmon.
What I do
Clients often call me for one of four reasons:
Brand positioning. I’ll help you go from a bloated document to a sharp narrative that your business, partners and investors can truly get behind.
Creative strategy. I’ll help you g from broad and uninspiring briefs to a distinct angle to help you cut through, in consistent ways, across media.
Comms strategy. I’ll help you go from having a laundry list of channels and tactics, to a clearly shaped campaign and a plan to measure it correctly.
Content strategy. I’ll help you move from the endless trend treadmill to having a sustainable content strategy that delivers beyond vanity metrics.
How I do it
I’m super flexible about how I approach the work, as long as it allows me and you to progress fast, absent of egos, and with good energy along the way.
That said, there are four main ways clients like to work with me:
Workshops. Typically over 1-2 days, with core and senior marketing teams.
Sprints. Typically over 1-2 weeks, to get to the core of complex problems. This can be either on live client projects, or new business development.
Projects. Typically over 3-5 weeks, to act as more hands-on support.
Strategy workshops
Marketing teams should stay aligned and market oriented to grow their impact. But often people are too busy and don’t have enough time to stop and see the bigger picture. The solution? A strategy workshop to help bring the outside in.
The process
Workshops are only as useful as the contribution of people in it. Our process is:
Interview key stakeholders. 20 minute depth interviews to help us get a rough diagnosis of outcomes, barriers and how this workshop can help.
Prepare key materials. Based on these interviews I will get a sense of what you will need as either educational materials, or facilitation materials.
Workshop day. We run the workshop, either in half day or full day increments. Often there are groups and exercises. Divergence is welcome.
Wrap up. I’ll go away and synthesise what was discussed and the key opportunities, challenges and implications. We review, amend, and ship.
Recent projects
Clients have asked me to run workshops to help tackle questions like:
How can a US major bank position a new retail investment app in Europe?
How can a UK retail bank grow their association with the Home Nations?
How can a city in Saudi Arabia stand for setting play free in the world?
How can a fashion brand spotlight taste among the disability community?
How can an airport experience business define their content strategy?
Client testimonials
“Rob actively listened and shaped the work based on our conversation.”
Lauren Burrill, Global Marketing Director, Airport Dimensions“Rob manages agency and client relationships at every level with the same calm, unassuming and professional approach.” Nick Stringer, Business Director, Droga5 London
Strategy sprints
Sometimes, the answer isn’t a 6-month-long strategy session where you’re just told the same things, with new language. Sometimes, a sprint’s all you need.
The process
When I run a sprint, typically it’s a daily check in situation. Super simple stuff:
Kick-off. We agree goals, roles, what the first batch of work is.
Daily reviews. 30 minutes to 1h, we review work to date, and iterate.
Weekly updates. If needed, so your senior leadership knows what’s up.
Final presentation. Once we’re happy, we make sure everyone else is too.
Recent projects
Clients have asked me to run sprints to help tackle questions like:
How can the UK government increase trust through healthcare stories?
How can a US tech giant resonate culturally with B2B audiences in EMEA?
How can a domestic appliances brand reframe the value of ironing?
How can a leading creative festival position itself for a global audience?
How can an agency directory startup establish its credibility at launch?
How can an intelligence service position itself for ambitious marketers?
How can an advisory service position itself for creatively hungry leaders?
Client testimonials
“Rob can tackle the most complex modern day brand challenges, with an acute awareness of the full comms ecosystem, and do it in record time.” Alex Dalman, Head of AI, Social and Innovation, VCCP
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.” Ilaria Pasquinelli, Chief Marketing Officer, LIONS
“Rob will learn whatever is needed to get the job done.” Damien Le Castrec, Chief Strategy Officer, Lucky Generals
“Rob’s adaptability made all the difference.” Amar Chohan, Founder, Department of Creative Affairs