Move from
drifting to delivering.

Hey – I’m Rob Estreitinho. I help complex businesses deliver results by making marketing teams move faster, keeping strategy simple, and building it together.

Why people call me

It usually boils down to one of four reasons:

  1. “I need to clarify what value I actually bring to the market”. So you probably need some brand positioning help. I’ll help you go from a bloated document to a sharp story that your business and investors can get behind.

  2. “I need to get better at briefing creatives”. So you probably need some creative strategy help. I’ll help you go from broad and uninspiring briefs to a distinct angle to help you cut through, in consistent ways, across media.

  3. “I need to make the most of my media channels”. So you probably need some comms strategy help. I’ll help you go from having a laundry list of channel tactics, to a clearly shaped campaign and a plan to measure it.

  4. “I need to get more out of my own channels”. So you probably need some content strategy help. I’ll help you move from the endless trend treadmill to having a sustainable content strategy that delivers beyond vanity metrics.

How I work

I’m super flexible about how I approach the work, as long as it allows me and you to progress fast, absent of egos, and with good energy along the way.

That said, there are four main ways clients like to work with me:

  • Workshops. Typically over 1-2 days, with core and senior marketing teams.

  • Training. Typically over 1-2 days, with core and extended marketing teams.

  • Sprints. Typically over 2–4 weeks, to get to the core of complex problems. This can be either on live client projects, or new business development.

  • Projects. Typically over 3-6 months, to act as more hands-on support.

Training modules

When I’m not helping marketing teams, I’m helping them skill up on things like:

  • Strategy At Speed. Learn how to treat strategy as an ongoing layer rather than a long phase.

  • Integration Not Imitation. Discover how to maximise comms impact in the modern media landscape.

  • Grown Up Content Strategy. Master how to write content strategy based on fundamentals not fads.

  • B2B Without The Bleh. The paradox of B2B: boring things have the most to win by being not boring.

  • Great Strategy Sells Itself (Except When it Doesn’t). How to ensure your thinking doesn’t fall on the “interesting” land of doom.

  • The Shape of Strategy Stories. Strategy feels like witchcraft until you realise it boils down to simple stories.

  • How To Help Creative Teams When You’re “Not A Creative”. A series of techniques to make it psychologically safe to have a point of view.

  • Comms Strategy Advice For Startups. Most comms strategy advice is hyped up for the 5%. This is for the rest of us.

  • Meaning Over Trends. Don’t chase trends like your competitors do. Hunt for meaning instead.

  • The Long And The Short Of Neurodivergence. Neurodivergence isn’t just a DEI FYI. It’s how employer brands can grow.

If any of the above sounds like you, let's talk.