Your work lives or dies by this simple thought

I got a harsh truth for ya. Comedians are better at testing and learning than 99% of marketers. I said it, i meant it.

A true testament to it was this ​excellent interactive piece​ on Taylor Tomlinson. Her Netflix special is quite a fun watch, i recommend you check it out. But the real kicker is seeing previous versions of her closing joke, and its iterations.

Feels like there's a lot we can learn from performers like her. To keep using the same joke in different ways, and gauging instinctive reactions to it. Especially in lower risk testing environments like social, CE, arguably CX too.

I feel like sometimes we don't do it because we're afraid of looking silly. Of not knowing what we're doing by suggesting we need to try 7x copy variations while in-market.

But actually, think of this as a way to be unprecious about getting to the most effective answer. Then, it's actually one of the most confident things we could do – and keep doing.

Sharper marketing doesn't mean you get it right the first time. It does mean you keep sharpening your shtick with every rep you do. Comedians know their work lives or dies by this principle. Creative marketers should too.