Swim against the odds
Salmon Labs is a comms and social strategy studio for restless brands who can’t afford to sit around. We specialise in helping mid-market brands in B2B, finance, health and tech make their comms ideas more noticeable, stretch their media budgets, and ultimately grow the impact of how they show up in the market.
Three common problems
INTEGRATION
You know what you stand for, but not how you show up.
Happens all the time. You get a big brand idea from an agency or consultancy, but then how you activate that idea across comms and content falls short of what it should be.
DEFENSIBILITY
You’re investing in social but not sure what its return is.
Your social or content team is busy producing the work, and not always clear on what it’s all laddering up to, or how it connects to your other brand or comms initiatives.
AUTONOMY
You have a team who needs to think more strategically.
Your team are excellent at doing the work, but need to think more strategically on the spot. You want in-house autonomy while having the right capabilities to win in the market.
FRESH LOOK
What is it
3x 90-min sessions on a problem that’s bothering you or your leadership team
Who is it for
Brand or comms leaders who need an external strategic perspective at speed
Deliverables
A simple package with:
3× 90-minute sessions
Written notes within 24 hours of each session
Price
$2,000 per 3x sessions
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Clients
Google (US & EMEA), Department of Creative Affairs, Adaily, IdeaApe
How we can help you
STRATEGY SYNC
What is it
Workshop or sprint-based comms or social strategy projects with your team
Who is it for
Brand or comms leaders who need velocity, rigour, and operational clarity
Deliverables
Usually a mix of these:
Diagnosis: Market analysis; Cultural analysis; Audience analysis; Comms audit
Strategy: Comms framework; Messaging matrix; Channel strategy; Tone of voice guidance
Tactics: Comms-first ideas; Social content formats; Influencer briefs
Price
$10,000+ (based on scope and volume of deliverables)
Clients
Justworks, Lloyds Pharmacy, J.P. Morgan, Chase, NHS, Qiddiya, Airport Dimensions, ZE Aftermarket, WARC, Contagious, Cannes Lions
LEARN TO FISH
What is it
Bespoke training modules on strategy, creativity and how to work with AI.
Who is it for
Brand or comms leaders who want their people to think strategically on the spot
Deliverables
A 60-min training session on a topic of your choosing:
Strategy at speed
Critical thinking with AI
Working with creatives
Marketing science for social-first marketers
Social body language for non-social marketers
Comms strategy fundamentals
Or we can discuss what you actually need!
Price
$5,000 per training session
Clients
Cannes Lions, Princeton10, Publicis Groupe, Clube de Criatividade de Portugal
Client praise
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli
CMO
LIONS
“Rob dove deep into healthcare marketing to build a comms strategy training workshop that left our team feeling energized, inspired, and genuinely closer than we'd been before.”
Erica Martinez
Head of Strategy Princeton10
“Rob consistently delivers an incredibly sharp and strategic POV that drives our work forward in unique, culturally impactful ways.”
Zack Weisz
SVP Strategy
NVE
About Rob Estreitinho
I founded Salmon Labs in 2024, after 15+ years working with global agencies like VCCP and Wednesday. It’s called Salmon Labs because swimming upstream is the reality for most of us.
I’m on a mission to make comms and content strategy projects more creative and collaborative, which means they move faster, achieve better results and swim against the odds they’re given.
I’ve worked with a range of clients to help them do just that, across B2B (Cannes Lions, Barclaycard Business, Microsoft, Contagious, WARC, Justworks), finance (J. P. Morgan, Chase), health (NHS, Zenrelia) and tech (Amazon, Google, Samsung, Virgin Media, O2).
I also write a blog and newsletter, and run a strategy collective.