Swim against the odds
Salmon Labs is a communications and social strategy studio for restless brands in B2B, financial services and healthcare.
Cannes Lions
Contagious
Clube de Criatividade de Portugal
Department of Creative Affairs
Droga5
J.P. Morgan Chase
Lloyds Pharmacy
Justworks
NHS
Princeton10
Publicis
Qiddiya
WARC
VCCP
Cannes Lions Contagious Clube de Criatividade de Portugal Department of Creative Affairs Droga5 Google J.P. Morgan Chase Lloyds Pharmacy Justworks NHS Princeton10 Publicis Qiddiya WARC VCCP
You’re swimming hard, but growing nowhere.
Maybe you have a clear brand positioning and platform, but don’t know how to express it across the full spectrum of modern media.
Maybe you’re investing in more comms and social content, but it’s getting harder to defend their role in actually building your brand.
Or you might have a team of operators who excel at execution, but need to think more strategically as part of the day job too.
You need more than some slides with fancy strategy language. You need a co-conspirator who mashes up rigour and velocity.
“It’s great how fast Rob turns things around. I’d never have gotten this with an agency. He felt part of my team from day one.”
Ilaria Pasquinelli
CMO | LIONS
How we work
All our projects are developed on the basis of co-conspiracy. We insist on working with the great stuff that’s already in your head.
Fresh Look
Advisory-level sessions on a problem of your choosing. You get 3x 90-minute sessions, with written notes within 24h, ready to be actioned by you or your team. Starts at $2,000.
Strategy Sync
Workshop or sprint-based comms or social strategy projects. You get a mix of diagnosis (comms audit, competitive analysis, audience analysis, cultural analysis), strategy (comms framework, messaging matrix, channel strategy, tone of voice), and tactics (comms-first ideas, social content formats, creator-led ideas). Starts at $10,000.
Learn To Fish
Bespoke training modules on strategy, creativity and working with AI. You get a 60 or 90-minute session on topics like writing strategy at speed, critical thinking, working with creatives, marketing science for social pros, or comms strategy fundamentals. Starts at $5,000.
Every project is different, but the outcome is always the same: you feel clear, galvanised, and ready to execute with more precision.
“Rob dove deep into healthcare marketing to build a comms strategy training workshop that left our team feeling energised, inspired, and genuinely closer.”
Erica Martinez
Head of Strategy | Princeton10
About Rob Estreitinho
15+ years in the comms and social strategy game, working with global creative agencies (VCCP, Wednesday, 1000heads) and client organisations (Cannes Lions, Google, J.P. Morgan Chase).
In 2024, I founded Salmon Labs, based on the belief that strategy could be made sharper, faster, more collaboratively, with less ego. My job is not to sound smart, but to help your team be smart.
I also write a weekly newsletter, and run a strategy collective.
“Rob consistently delivers an incredibly sharp and strategic POV that drives our work in unique, culturally impactful ways.”
Zack Weisz
SVP Strategy | NVE Experience Agency