Go from vague words to vibrant ones. Most strategies are generic at best, confusing at worst, but there are simple tricks you can use to make your thinking and writing sharper. I’ll teach you the tricks that work for me.

Go from creative rivalry to allyship. Ever felt like you wanted to get more out of a creative team but are afraid to propose ideas yourself? There’s a fine art to it. We can explore ways to get there together with your teams.

Go from random statistics to a data story. Most effectiveness case studies are nowhere near as rigorous as they need to be. Part of the problem is data collection, the other part is telling a story with that data. Let’s fix both.

Go from marketing madness to meaning. AI is either making everyone super excited, or super scared. This module is about how you can use AI as a tool to accelerate your own time, taste and talents. As it should be.

Go from broadcast to belonging. Everyone wants to start or participate in communities until they realise the OS for doing this is not the same as an advertising campaign. Let’s get communities to work for, and with, you.

Go from cutdowns to cut-through. We know bespoke media executions work harder, and yet we still insist on using social as a ‘broadcast lite’ channel. Let’s format your brain to think creatively about format-first.