B2B but make it not boring

B2B is... pretty boring. Except it shouldn't be. It doesn't have to be. And it tends to be much more effective if it's not. So, there's good and bad news.

The bad news: good luck finding all the evidence in one place for how B2B can be more effective. Plus, good examples of this executed well.

The good news: you can now actually read all this in a single place. I've created a booklet that I'm sending to smart marketing decision-makers.

Here's some of the most useful evidence you can find in it:

• 81% of B2B buyers buy the brand that comes to mind on Day 1

• 70% of B2B purchase decisions are influenced by emotion

• B2B brand fame campaigns deliver 2.2 ROI (vs 0.7 for all others)

• 71% of B2B marketers say they're unique, 68% of buyers disagree

• Brands that advertise in broadcast channels deliver 23% more trust

• Since 2021, the time to make a B2B decision increased by 54 days

• The value of delayed B2B opportunities is ~$1.9 trillion

As well as some brilliant examples of distinctive B2B work:

If you want a copy of my exclusive little booklet, 'The state of B2B effectiveness', I'll sort you out. Drop me an email at ​rob@salmonlabs.co​.