Why hire Rob?

This page is for two kinds of people:

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People who are well-connected enough, and kind enough, to make some intros. If that’s you, you’re a rockstar. Not literally. But almost.

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People who are considering hiring me, and who have been referred. If you’re thinking about being my next client, thanks in advance.

My ideal clients (who should call)

I work at my best with assertive decision makers who understand creativity: founders, CEOs, heads of marketing, heads of strategy.

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They’re frustrated because they have a vision of where things should be, but somehow their brand, comms or content aren’t there yet.

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They know the biggest risk they can take is to keep doing a bit more of the same thing for another year, and hoping for different results.

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They already have a marketing or strategy team, but are all too busy actually running the day to day business to focus on wider projects.

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Or they may have capacity in the business, but not necessarily the right capabilities to get it done to a high and effective standard.

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I specialise in B2B and service businesses who are not afraid to get some honest outside-in views of what their customers really think about them. You’re not afraid of working with your eyes wide open.

Their typical problems (when to call)

The problems I solve are mostly around top-of-funnel stuff. The positioning isn’t reflecting what the brand truly wants to be about.  The comms aren’t landing the right things. The campaigns aren’t making the most of resources. The content strategy is playing it too safe, and based on a 5-year-old playbook. Those sorts of things.

In more detail, these are the types of questions I like to wrestle with:

Are you trying to clarify the problems your brand is there to solve?

Are you swimming in research that makes it hard to make decisions?

Do you need a sharper narrative for how your brand shows up?

Does your existing brand strategy work feel a bit too over-layered?

Do you need a clearer link between comms and commercial effects?

Are people so focused on ‘awareness’ they ignore why people buy?

Are you trying to make sense of the 7 competing ‘lead messages’?

Do you need a more customer-centric view of what truly matters?

Do you need a shared understanding of who your audience really is?

Is your customer insight a few media stats and vague assumptions?

Do you feel your team doesn’t understand the role of content?

Are people not able to articulate its role in the wider marketing mix?

Do you feel people are treating content as a box-ticking exercise?

Are people ‘churning out’ content instead of making it count?

Is there a gap between your brand idea and your comms strategy?

Do you have a TV-centric concept that doesn’t translate elsewhere?

Is there a lot of strategy talk and not a lot of implementation talk?

Do you feel that GTM strategies always end up in a dusty file folder?

Do you get 7 different versions of annual objectives and KPIs?

Do you need a clear view on how to prove marketing effectiveness?

Is the business addicted to bland engagement over brand equity?

Do you feel your board doesn’t care about all those digital metrics?

Does your team need an injection of creativity and divergence?

Are people doing things right, but not always the right things?

Does your team need to improve how they sharpen and sell strategy?

Are you getting of 53-page documents with no real choices made?

Are your teams too scared about AI to actually make it useful?

Are they either not using it, or using it once and then losing it?

If any (or all!) of this resonates, here’s how I’ve previously solved this for clients. Or, get in touch and let’s talk how I can do it for you too.