Some of my work
As of March 2025, I’ve worked with a range of clients like Adaily, Airport Dimensions, As A Non-Believer, Barclaycard Business, Birell, Cannes Lions, Contagious, Department of Creative Affairs, Dorchester Collection, Idea Ape, J.P. Morgan & Chase, Qiddiya, WARC and ZF. And I often consult with a select range of global creative agencies such as Droga5, Matter Of Form, Selbey Labs and VCCP.
Here’s a sample of my client work to date.
2024
Media company Ascential contacted me to help them articulate the value propositions of their newly formed LIONS Collective, made up of leading brands WARC, Contagious and Cannes Lions. Through internal workshops and individual depth interviews, we identified a clear role for the Collective, and how it filtered down to individual brands, products and services. This led to WARC’s first brand campaign, ‘Bold Minds. Bold Moves.’, which ran at Cannes Lions.
Skincare startup As A Non-Believer needed help articulating their value proposition to status-oriented B2B customers in retail channels, who bought based on reputation as much as quality. Through a series of individual depth interviews, we identified a new set of brand codes to reinforce in their communications, as well as new sources of growth within their existing market segmentation.
Zero-alcohol beer brand Birell was trying to normalise low to no alcohol consumption in the Czech Republic, and needed help with how to translate this narrative on social media. Consulting with the lead agency, I helped sharpen their role for social and tone of voice guidelines, while ensuring integration with their brand platform.
AI startup Idea Ape needed help understanding how to position themselves among time-pressured strategists. By gathering a brain trust of active users on WhatsApp, we were able to define and prioritise new product features in real-time, and identify category entry points to highlight in our future product communications.
2025
Department of Creative Affairs
Media startup DCA needed help writing and editing their inaugural deep dive report, on brand building advice for the marketing majority. Working directly with the founder on a series of weekly sprints, I helped them go to market in less than 6 weeks with a high quality report that set the comms foundations for their first quarter.
Airport experience company Airport Dimensions needed help defining a content strategy for two of their flagship brands, The Club and Sleep ‘n Fly. Working directly with global marketing leadership, I was able to identify for both brands the right roles for content, the most pressing category entry points they needed to reinforce, and which themes they should execute for future content programmes.
AI startup Adaily needed help understanding how to best position themselves among the strategy and agency community. They hired me as a strategic advisor to support on product feedback, customer research, and Go-To-Market strategy in core markets like the UK.